Post Consistently Without Sacrificing Creative Energy (The Artist's Rise #046)

How to Post Consistently Without Sacrificing Creative Energy

Creating content is meant to extend your songs, not drain your energy from writing more.

And artists usually take posting "consistently" to mean content every day, but all that does is drain the creativity that is meant for the music.

Which is why artists say they "don't want to be influencers".

PSA: you don't have to be an influencer to make content work for you.

Here's how.

Why "consistency" backfires

There is such a narrative around what you should to when it comes to posting online.

Showing up daily, even multiple times a day, to "make the algorithm work for you".

But what about the energy that takes?

It's not sustainable.

Especially when you're approaching every post like its own feature film.

This isn't what consistency has to look like.

Consistency is simple: showing up regularly.

What that means is up to you.

Balancing creating & posting

There are a couple ingredients to finding a balance between creating music and content, and the first is finding out how they best coexist.

An easy way to limit how much energy you spend on content is to capture what you're already doing.

In the simplest way, everything is content.

Writing something new? Content.

Rehearsing for your next show? Content.

If you don't want to spend extra time on content, start with what you're already doing as an artist.

Treat your content like a curation of everything you're already doing, not like you have to create something elaborate and new.

Lowering the "content" bar

Best way to make content less draining?

Keep. It. Simple.

Not every piece of content needs to be edited like a movie.

And the content itself doesn't have to reinvent the wheel.

The main goal of your social media presence is to build your audience and engage fans, so they best way to generate that audience is to keep it authentic and real.

You don't have to create these elaborate posts to get people to care, you just have to show up with the artistry you already have.

And the less elaborate it is, the easier it is to post in the first place.

Batch, batch, batch

On top of keeping the content simple, there's also a simple way to prevent it from taking over your schedule:

Batching.

Take an hour, and knock out your week of content. Take an afternoon, and knock it out for the month.

Not only does this limit the amount of time you have to focus on content, but it separates content from the rest of your work.

Pick one little chunk you have in the week to be your content time, and you can put it out of mind the rest of the week.

Building rhythm, not rules

Posting every day, especially when you're just getting back into it, is not sustainable.

Especially if the thought of posting on social media already puts a bad taste in your mouth, you're not going to want to deal with it on a daily basis.

Instead, start with three times a week, or even once a week. Whatever feels the most doable for you.

It goes a lot further for you and your audience to show up a couple times a week for a year than to show up daily for a few weeks at a time.

Why? Because one of the most important things about building an audience is staying front of mind and not letting yourself be forgotten.

Posting content regularly creates a stronger sense of trust and ultimately helps you build actual fans, while only diving in on content in waves doesn't give your audience anything to vibe with for the down periods.

Everything is good in moderation, right?

Making it manageable

Making content manageable is doable.

Regardless of how much time and energy you want to put into it, there are ways to put it within reach and make it work for you rather than make you work for it.

The biggest steps you can take are:

capturing what you're already doing
limiting the editing required
batching multiple posts at a time
and finding a cadence that works for you

Keep content simple, and social media won't drain your creativity.

It's within reach, I promise.

Your Next Step

Next time you sit down to do music, capture it.

Keep it casual and simple, just capture what you're already doing.

Make one single post this week, and see how much energy that really cost you.

Evaluate, and adjust your cadence. Have more space? Go twice next week. Comfortable with one post? Stick there.

Social media can be sustainable.

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