The one question every piece of content should answer before you post it

It doesn't take a nice angle, clean edit, or something well-scripted to make a piece of content worth posting.

In fact, there's one simple question you have to ask yourself before you post something, and if you can answer it with a 'yes', post it. If not, onto the next.

Let's get into it.

Your current filter

The way we look at content now doesn't do enough to get the job done and make sure the content is contributing the way it's supposed to be.

"Is it good?" only focuses on quality, not on its purpose.

"Am I happy with it?" only focuses on your taste, not your audience or your artistry.

"Will this post do well?" only focuses on results from an algorithm that might still be getting to know you.

But there's something missing: none of these posts are asking what this post is for.

The only question worth asking

Instead of focusing on how a post might perform or if you think it's "good enough", the question to ask instead is "what does this say about me as an artist?"

Every post you make should be working on behalf of your artistry. Whether that's exploring your catalog, digging deeper into your artist story, or even sharing a glimpse at what your process looks like behind the scenes.

Your content is a way to go beyond the music and share more of who you are as an artist with your audience. It's where you get to dig deeper and build a stronger relationship with your fans.

Changing the lens

When you shift your perspective on your content into something more in line with the big picture, your artist world starts becoming clearer to your fans. More than that, you start to develop more clarity with your content than you had before.

Your artistry is a brand, and that brand is the foundation to everything else you do. It's the reputation you create with your fans, and what helps them get on board with you.

Content is the second-best thing to the music itself, so it's important that it's aligned with your artistry.

Good quality content is great, but what your fans want more is what's authentic to you.

Ignoring the question

If you continue to focus on quality over relevance, your audience will continue to guess at what your brand truly is and will struggle to relate to you and connect with you.

Quality is important, but not at the price of what truly aligns with who you are.

All in all

The biggest thing content needs to answer is "what does this say about me as an artist?" aka, "is this aligned with my greater artist brand?"

An aligned piece of content beats a high-quality reel any day.

Give your audience something to connect to, not just to consume.

If you're staring at a blank screen wondering what to post this week, I already built it for you. Grab the free 7-Day Content Kickstart Calendar here. Grab it now

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Artist Brand Intensive: Define your identity, clarify your creative direction, and build a foundation you can use right away. Learn more​ Social Brand Blueprint: Eight weeks to build your brand, content strategy, and posting workflow from the ground up. Learn more​