The Artist Profile Audit
When it's time to talk social media, all anyone is talking about is content, content, content.
Don't get me wrong, content is important. Content is what gets future fans in the door.
But once it brings them in the door, what do they see?
The profile.
And it's just as important that the profile tells the right story as it is for the content itself.
Why?
Content brings them in, but the profile makes them stay.
So if your content is shiny and new, but your profile needs the dust swept off of it, you're losing them.
So here are five steps you can take to make sure your profile stays fresh and isn't collecting dust:
1. Bio & Profile Picture
Let's kick it off with the basics.
When is the last time you updated your bio? Are you still shouting out a "new" release that dropped six months ago?
Does your profile picture live in the universe of your current era? Or does it fall in line with a version of you from two years ago?
They're the simplest of details, but that makes them the easiest to get overlooked.
Make sure you're saying everything you want to say with those two core elements.
2. Pinned Content
Your pinned content is the next story you're telling your audience.
This is like your own version of a headline.
Look at your profile: what are your pins telling your audience?
If they're promoting a release, is that release still relevant to where you are now?
If they're introducing yourself, is that introduction still accurate or have things changed?
You get three posts on Instagram, and your best way to use them is to show them:
- Who you are
- What you do
- And why you do it
That's the best story your profile can start with telling.
3. Links
Odds are you don't want your audience to stop at the "like" or "follow" buttons when they see your content.
You want them to stream your music, subscribe to your email list, or buy tickets to a show.
So why isn't your profile calling for them to take action?
The links on your page are arguably your most valuable real estate on a social media profile.
So many times artists still have streaming links with "out now" in their bio for a release that is weeks or months old.
Or even worse, a Linktree that's way out of date.
Make sure that whatever your current goal is, the link you have pinned is working on that same goal.
If you're going on tour, pin your ticket link.
Keep it simple, and keep it up to date.
4. Consistency
Let's dig a little deeper.
Go to Instagram and look at your profile. Maybe even scroll a little.
What do you see?
Do you see chaos or consistency?
Each release gets treated like it's own re-brand and oftentimes it doesn't align with the ones that follow or the ones that came before.
And that's a recipe for an ineffective profile.
Don't get me wrong, every release deserves the space to breathe.
But when you reinvent the wheel every time you have a new song, you're practically starting over with your audience.
If your posts are all over the place, so is your audience's impression of you.
Tidy up, get aligned, and move your profile forward with what you actually want it to look like.
5. Momentum
Momentum is the weakest point in most artist's social media.
Why?
Because they're release-minded.
Their social media lives and dies with their next release rollout.
And you can see it in your profile.
Every post centered on songs, every link in your Linktree pointing at streaming.
There are ways to stay alive in the "off-season", and your profile should showcase more artistry than just the art itself.
Your audience wants proof of life, not just promotion.
Your Next Step
Take a look at your social profiles.
Focus on your main one first, and make sure:
- Your profile photo & bio are accurate
- Your pinned content is relevant
- Your links are goal-aligned
- Your page looks consistent
- Your presence is recent and active
Then make sure the rest of them say the same thing.
More than anything, alignment is key.
Your profile should be doing work for you, not against you.
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The free Social Media Audit Checklist takes 10 minutes and tells you clearly where your brand is landing and where it needs work.
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Want to grow your audience? Here's how I can help.
Artist Brand Intensive:
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Social Brand Blueprint:
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