The Artist Rise #041

Welcome to your weekly resource for all things branding, release strategy, and overall artist development.

Every week I'll help you strengthen your artistry through sustainable strategies that will help you build your career rather than force you into burnout.

Let's get into it.

POV: your next release

You wrote a new song, and the second you finished it you could start hearing the final product. And immediately you start envisioning what it would be like to put it out there.

Approaching a new release is the most exciting time as an artist.

It's exciting to share something new and put something you worked so hard on out into the world.

But how do you vet the song to make sure it's something you should release?

The big evaluation

Every release has to make sense.

It's easy to look at songs you write and feel excited and validate why it's worth releasing purely because you're proud of it.

But making the decision to release a song is bigger than that.

Remember, your artistry is like a business, and as a business, you have to make choices with intention and reason, not just off of gut feelings and creative impulses.

So what's the bar that a song has to meet to become a member of your catalog?

The only question to ask

All you need to see from a song is one thing:

Does this song take a step in a direction I want to go?

Whether that's a sign of growth in your ability as a songwriter, another statement to make on something you feel strongly about as an artist, or a song that strengthens your sense of sound in the eyes of your audience.

Sometimes you have to explore new realms and try something different, but that's still a part of your evolvement as an artist.

Releasing a song is like releasing a product, and there's no company out there building their brand on releasing everything under the sun.

Even Target has mini-brands that cover different aspects of what they offer in their stores.

Every piece of music tied to your name should be something you feel reflects who you are as an artist, or at least who you're aiming to be.

It takes time for brands and sounds to develop within an artistry, but even your areas of exploration should make sense.

To even take a step back and look at it from a more creative perspective, every release should feel like a part of you in a way you're willing to stand on.

If this song is the one way people know you, are you comfortable with that?

That's the bottom line. Know that any touchpoint you have out there could be what pulls someone in.

If that song you wrote is that introduction to your artistry for a potential fan, do you think it gives them a sense of the bigger picture?

All in all

Your songs are the products you have to offer, so making sure what you deliver is something your artistry can fully stand behind is important.

Writing the music is the fun part that got you here in the first place, but what makes it even more valuable is releasing what adds value to your artistry and promotes who you want to be.

Embody your artistry with every release. That's how you cultivate something that fans can get behind.

It's not the fun part, but strategy is what leads you to growing as an artist.

Most songs may pass the test, but they still need to take it.

Want to go further?

If you want more guidance in developing strategies and workflows that work for you, book a free intro session and see what a game-changing strategy can look like for you and your artistry.

Until next time,

-Ava

That's it for this week! Hopefully this helped you take the next step in developing yourself as an artist and a brand. Stay tuned for more next week.

If you have any topics you want to see more of or any questions you'd love for me to answer, simply reply to this email.

Keep learning and growing,

Ava Rose Lynch

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