Rose Peak

July 6th, 2025

The Artist Rise #040

Welcome to your weekly resource for all things branding, release strategy, and overall artist development.

Every week I'll help you strengthen your artistry through sustainable strategies that will help you build your career rather than force you into burnout.

Let's get into it.

The industry landscape

If there's one thing I've learned about the music industry, it's that it's simultaneously massive and small.

There are so many facets and niche corners of the industry, making the opportunities limitless, but there are also at times a select few people in those roles.

All that to say, there are so many moving parts.

And those parts are constantly changing.

The only constant

What's true about life is also true about the music industry: the only true constant is change.

Whether that's what's trending, a new way to market, or even a new bandwagon for fans to hop on, there is always something new on the horizons.

Like social media, it feels like by the time you find out about what's the "new thing", it has already moved on to something else.

But that's the name of the game in a lot of industries and areas, what's new only lasts so long.

Everything is constantly moving and evolving in a new direction that is yet to be defined.

So how do we keep up with it all?

Embracing change

The only way to handle change is to embrace it and take it for what it is.

Why? Because how you feel about the change doesn't affect whether or not it's going to happen. They're moving on with or without you.

And with that you have to either run with it or let it run by you.

Here's the thing about embracing the change though.

Not every "new shiny thing" has your name written on it.

A new genre is popping up on the scene that feels like a complete 180 from your current style? Skip it.

A trending content idea feels really out of your wheelhouse and would come out really forced? Move on without it.

Not every opportunity to get on the "new movement" will be for you, and that's okay.

You can acknowledge it for what it is without selling out.

The brand "gut check"

All it takes is one question you have to ask yourself to determine what's for you and what isn't:

Does this align with the artistry I am trying to build?

Aka, does this fit seamlessly within everything I am already creating and executing?

If it doesn't fit in with the rest of what you're already doing, it'll serve more as a distraction than it will a tool or way to get seen beyond what you've done up until that point.

Every move you make as an artist should align with who you are at your creative and artistic core, and anything that you do that doesn't will only work against you.

You can dabble and see if you're truly intrigued, but at the end of the day, what really sticks has to be something you're willing to commit to.

Because if it doesn't, that just paints a blurrier picture.

All in all

Change is inevitable. That's life, and that's the music industry.

And what you do with that ultimately guides your artistry and the trajectory of your career.

So even though something new and shiny looks like it might be fun for a moment, make sure anything you commit to makes sense for you.

If it doesn't, carry on without it. A new trend or idea will pop up that could make more sense for you instead.

Gut check every move, and only make the ones that matter.

Artistry over EVERYTHING.

Want to go further?

If you want more guidance in developing strategies and workflows that work for you, book a free intro session and see what a game-changing strategy can look like for you and your artistry.

Until next time,

-Ava

That's it for this week! Hopefully this helped you take the next step in developing yourself as an artist and a brand. Stay tuned for more next week.

If you have any topics you want to see more of or any questions you'd love for me to answer, simply reply to this email.

Keep learning and growing,

Ava Rose Lynch

When you're ready, here's what we can do for you:

Lock into your next project with me

Book an intro call here

Come on our podcast

Submit to be our next guest

If we're not providing the value you're looking for, no hard feelings. Until next time.
Unsubscribe · Preferences