The Only 3 Content Types Artists Need (The Artist's Rise #045)

The Only 3 Content Types An Artist Needs In Their Rotation

Three types of content that each serve a different purpose and a different part of your audience.

That's all it takes.

Let's get into it.

Type 1: Exposure Content

Every artist's most popular kind of post: content for exposure.

This is your typical artist post that is built around promoting the music.

Lip sync videos, performances, anything that has the artist's song slapped onto it in hopes of landing more listeners.

The whole goal of this kind of content is exposure, getting more eyes and ears on your music.

That's what ultimately gets future fans in the door in the first place: the music.

The end goal here is to turn them into followers.

Type 2: Engagement Content

Level 2: engagement content, aka content that helps turn those listeners and followers into actual fans.

This is where you take a step beyond the music and start showcasing more artistry.

This content is meant to build that connection that takes them from just keeping up with your music (as much as a follower can), but getting on board with the journey in full.

Bottom line: you want to give them a reason to care.

Things like showing your creative process, album track list reveals, song breakdowns.

Give them a glimpse into your world, invite them in.

That's how fans are made.

Type 3: Expansion Content

Contrary to popular belief, the job is not done once you find fans.

You still have to do the work to keep them.

And that's what expansion content is for.

Expansion content is content that helps expand your world in the eyes of the fan.

This is where it goes from art to artistry in the eyes of the fan.

What this looks like is your more narrative content and your community-focused content.

Tell your story and your song's stories, and build a deeper connection like asking who's coming to your next show.

Get personal, and get tangible.

Give your fans an opportunity to connect with you.

Why These Three?

Every artist, even every creator, have members of their audience that are at different stages of their journey as a fan.

Some maybe just met you, others have been to three of your shows already and own your merch.

So in order to maintain all of those fan relationships, you have to create different content with different stages in mind.

If you go all in on music content all of the time, your audience will get bored and their fandom will be short-lived.

If you keep it deep, you won't invite anyone new in.

Plus, a mix of content keeps things fresh and interesting.

And limiting yourself to a few key pillars allows you to manage your strategy better and not get stuck winging it all of the time.

It doesn't have to be complicated.

Your Next Step

Start with one idea from each pillar.

Decide your best way to package the music, the process, and the artistry in content.

And execute.

See what you like, what you don't, what works, and what doesn't.

Soon enough you'll find your best approach, and you'll start building actual fan relationships.

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