profile

Ava Rose Lynch

The Only 3 Content Types Artists Need (The Artist's Rise #045)

Published about 2 months ago • 2 min read

The Only 3 Content Types An Artist Needs In Their Rotation

Three types of content that each serve a different purpose and a different part of your audience.

That's all it takes.

Let's get into it.

Type 1: Exposure Content

Every artist's most popular kind of post: content for exposure.

This is your typical artist post that is built around promoting the music.

Lip sync videos, performances, anything that has the artist's song slapped onto it in hopes of landing more listeners.

The whole goal of this kind of content is exposure, getting more eyes and ears on your music.

That's what ultimately gets future fans in the door in the first place: the music.

The end goal here is to turn them into followers.

Type 2: Engagement Content

Level 2: engagement content, aka content that helps turn those listeners and followers into actual fans.

This is where you take a step beyond the music and start showcasing more artistry.

This content is meant to build that connection that takes them from just keeping up with your music (as much as a follower can), but getting on board with the journey in full.

Bottom line: you want to give them a reason to care.

Things like showing your creative process, album track list reveals, song breakdowns.

Give them a glimpse into your world, invite them in.

That's how fans are made.

Type 3: Expansion Content

Contrary to popular belief, the job is not done once you find fans.

You still have to do the work to keep them.

And that's what expansion content is for.

Expansion content is content that helps expand your world in the eyes of the fan.

This is where it goes from art to artistry in the eyes of the fan.

What this looks like is your more narrative content and your community-focused content.

Tell your story and your song's stories, and build a deeper connection like asking who's coming to your next show.

Get personal, and get tangible.

Give your fans an opportunity to connect with you.

Why These Three?

Every artist, even every creator, have members of their audience that are at different stages of their journey as a fan.

Some maybe just met you, others have been to three of your shows already and own your merch.

So in order to maintain all of those fan relationships, you have to create different content with different stages in mind.

If you go all in on music content all of the time, your audience will get bored and their fandom will be short-lived.

If you keep it deep, you won't invite anyone new in.

Plus, a mix of content keeps things fresh and interesting.

And limiting yourself to a few key pillars allows you to manage your strategy better and not get stuck winging it all of the time.

It doesn't have to be complicated.

Your Next Step

Start with one idea from each pillar.

Decide your best way to package the music, the process, and the artistry in content.

And execute.

See what you like, what you don't, what works, and what doesn't.

Soon enough you'll find your best approach, and you'll start building actual fan relationships.

If you're staring at a blank screen wondering what to post this week, I already built it for you. Grab the free 7-Day Content Kickstart Calendar here.

Want to grow your audience? Here's how I can help.

Artist Brand Intensive:

Define your identity, clarify your creative direction, and build a foundation you can use right away. Learn more​

Social Brand Blueprint:

Eight weeks to build your brand, content strategy, and posting workflow from the ground up. Learn more​

4816 Goose Creek Dr, Charlotte, NC 28269
​Unsubscribe · Preferences​

Ava Rose Lynch

On a mission to empower independent artists

Hi! My name is Ava Rose Lynch, and I work with artists to transform their artistry into brands with social media strategies that are sustainable. My focus is in empowering independent artists to grow their careers by utilizing the tools that are already at their fingertips.

Read more from Ava Rose Lynch

The one question every piece of content should answer before you post it It doesn't take a nice angle, clean edit, or something well-scripted to make a piece of content worth posting. In fact, there's one simple question you have to ask yourself before you post something, and if you can answer it with a 'yes', post it. If not, onto the next. Let's get into it. Your current filter The way we look at content now doesn't do enough to get the job done and make sure the content is contributing the...

9 days ago • 2 min read

What your audience actually wants to see from you (hint: it's not just music) This might be a hot take, but there's a difference between an artist and someone who makes music. An artist is someone with more substance and more value than just the music itself. You have to make music to be able to be an artist, but that isn't what automatically makes you one. That's how you go from just having listeners to having actual fans. Let's get into it. Music is an output The music is the backbone of...

16 days ago • 4 min read

Content that grows your artist vs. content that deepens it Not all content is created equal. And not all content shares the same job. Or at least it's not supposed to. Some content is made to reach new audiences, find your future fans, and just ultimately get them in the door. That's your "exposure" content. But what happens once they're already in the door? Most artists stop there and are solely focused on finding new people with their content. And while that's an important aspect, it's not...

23 days ago • 4 min read