The Artist Rise #025

Welcome to your weekly resource for all things branding, release strategy, and overall artist development.

Every week I'll help you tackle brand-building and strengthen your artistry by asking questions that dig deeper into your true artist self.

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Let's get into it.

The Question

What does this song really say about my artistry? Does this align with and serve the right purpose for my larger brand?

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Why it Matters

Everything you create and release as an artist should be with intention.

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Not hard and fast to the way of you should be targeting your songwriting to say certain things with your songs, but there should always be some consideration for the larger picture.

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Why? Because it's just like being a person.

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If you walk around saying one thing today and another thing tomorrow, it looks hypocritical, it looks like it carries no weight. You become the person who lacks a real reputation for what they are all about.

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It's like people who are bandwagon fans of a team near their peak that they used to claim they hated: no one knows what you stand for.

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On an artist level, this is about skewing the perspective of your narrative more than anything.

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Your perspective is what you offer an audience as an artist. It's where your songs come from, it's the way you see the world and life, it's your viewpoint that lets you resonate with people and ultimately find your fans.

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If you skew that and bounce around on what you stand for, people lose sight of the true core of your artistry.

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Now, what does that mean for the music?

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Stay locked in to who you are when you create. You often feel "in your element" when you're creating, which is what gets us here in the first place and prompts you to start your artist journey.

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But it's the pressure of staying consistent and creating with intention that sometimes tries to push that beyond your element.

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And while building creative habits are a huge part of leveling up your artistry, you have to make sure it doesn't skew your creative core and pull out some other voice that doesn't feel like it's truly yours.

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Putting it to Action

Walk into every writing session with your perspective.

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Evaluate every song from that perspective, and ask yourself "does this sound like me?".

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People evolve, change is a part of life, and there's no shame in growing into who you want to be.

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So if a "new you" finds their voice, don't hide it away.

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Just look at every song like you're looking in the mirror, and you'll hold tight to the artistry a younger version of you still feels at home with.

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Until next time,

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-Ava

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That's it for this week! Hopefully this helped you take the next step in developing yourself as an artist and a brand. Stay tuned for more next week.

If you have any topics you want to see more of or any questions you'd love for me to answer, simply reply to this email.

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Keep learning and growing,

Ava Rose Lynch

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If we're not providing the value you're looking for, no hard feelings. Until next time.
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