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Ava Rose Lynch

Hi! My name is Ava Rose Lynch, and I am a brand strategist, podcast host, and independent artist! I'm passionate about all things independent music and am on a mission to empower more artists to create a career out of their music while remaining independent.

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Aligning Methods with the Meaning (Artist Rise #038)

Rose Peak June 8th, 2025 The Artist Rise #038 Welcome to your weekly resource for all things branding, release strategy, and overall artist development. Every week I'll help you strengthen your artistry through sustainable strategies that will help you build your career rather than force you into burnout. Let's get into it. The Massive Industry The music industry is huge. Not only in saturation of music itself with the tens of thousands of songs that are being uploaded to DSPs every day, but...

Rose Peak June 1st, 2025 The Artist Rise #037 Welcome to your weekly resource for all things branding, release strategy, and overall artist development. Every week I'll help you strengthen your artistry through sustainable strategies that will help you build your career rather than force you into burnout. Let's get into it. There are two types of artists when it comes to releasing music: The type that drops it as soon as they have it, and the type that sits on it for a bit and builds a real...

Rose Peak May 26th, 2025 The Artist Rise #036 Welcome to your weekly resource for all things branding, release strategy, and overall artist development. Every week I'll help you strengthen your artistry through sustainable strategies that will help you build your career rather than force you into burnout. Let's get into it. I'll keep it short & sweet this week for the holiday weekend. Working for your worth One thing that every independent artist knows is how hard it is to do the work of a...

Rose Peak May 11th, 2025 The Artist Rise #035 Welcome to your weekly resource for all things branding, release strategy, and overall artist development. Every week I'll help you strengthen your artistry through sustainable strategies that will help you build your career rather than force you into burnout. Let's get into it. The Industry The music industry is confusing. The technology has developed to bring the barrier to entry down to its lowest point, which has enabled a lot more artists to...

Rose Peak May 4th, 2025 The Artist Rise #034 Welcome to your weekly resource for all things branding, release strategy, and overall artist development. Every week I'll help you strengthen your artistry through sustainable strategies that will help you build your career rather than force you into burnout. Let's get into it. The Release Cycle You write the song. You deem the song worthy of release, and you bring the song to life through production. It gets polished up, and you pick a date to...

Rose Peak April 27th, 2025 The Artist Rise #033 Welcome to your weekly resource for all things branding, release strategy, and overall artist development. Every week I'll help you strengthen your artistry through sustainable strategies that will help you build your career rather than force you into burnout. Let's get into it. The Viral Misconception The 2020's started out giving independent artists a bad impression. We walked into this decade seeing virality break new artists into big moments...

Rose Peak April 20th, 2025 The Artist Rise #032 Welcome to your weekly resource for all things branding, release strategy, and overall artist development. Every week I'll help you strengthen your artistry through sustainable strategies that will help you build your career rather than force you into burnout. Let's get into it. The "Strategy" "Release strategy" can mean 100 different things to 100 different artists. But what it ultimately boils down to is the steps that you take to present your...

Rose Peak April 6th, 2025 The Artist Rise #031 Welcome to your weekly resource for all things branding, release strategy, and overall artist development. Every week I'll help you strengthen your artistry through sustainable strategies that will help you build your career rather than force you into burnout. Let's get into it. The "Power" The true "power" in the music industry as an independent artist is just that: Being independent. While without having a team or financial backing like you...

Rose Peak March 30th, 2025 The Artist Rise #030 Welcome to your weekly resource for all things branding, release strategy, and overall artist development. Every week I'll help you strengthen your artistry through sustainable strategies that will help you build your career rather than force you into burnout. Let's get into it. Profile "Optimization" Something simple that artists don't do enough is update or "optimize" their profiles. Spotify, Instagram, you name it. Sure, it gets updated when...

Rose Peak March 23rd, 2025 The Artist Rise #029 Welcome to your weekly resource for all things branding, release strategy, and overall artist development. Every week I'll help you strengthen your artistry through sustainable strategies that will help you build your career rather than force you into burnout. Let's get into it. The Three Stages of Music Fandom When it comes to the journey of a listener, the way it's painted it feels more like a lightswitch than anything. Fan? Switch is on. Not...